Monday, October 1, 2012

Philippine Smart’s negative advertising boomerangs

“Don’t invite comparison if you’re unsure that your product is really superior” is a basic rule that Smart Telecom apparently overlooked when it launched its multi-million negative advertising campaign.

It is Smart subscribers who might have a problem. If it is true that Smart has already completed its system upgrading program, its service, according to NTC’s statements, still leaves a lot to be desired.

Read the complete article here
http://manilastandardtoday.com/2012/10/01/smarts-negative-advertising-boomerangs/

Philippine telcos Service that sucks click below to readhttp://manilastandardtoday.com/2012/09/29/service-that-sucks/

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