“Don’t invite comparison if you’re unsure that your product is really
superior” is a basic rule that Smart Telecom apparently overlooked when it
launched its multi-million negative advertising campaign.
It is Smart subscribers who might have a problem. If it is true that Smart
has already completed its system upgrading program, its service, according to
NTC’s statements, still leaves a lot to be desired.
SMART Communications Inc.’s network is officially
better than that of rival Globe Telecom Inc., data from the National
Telecommunications Commission (NTC) showed.
Of all the 5 tests that NTC has conducted, only 1 test
shows that Globe has an edge over Smart and that is the Grade of Service.
Translated into layman’s terms, what this result means
is that Smart’s signal level is up to five times stronger than Globe’s. In terms
of customer experience, a stronger signal level means better indoor coverage,
resulting in better voice quality, less drop calls, faster and more reliable SMS
and higher data speeds.
For blocked calls, which refers to the percentage of
calls that were not given access by the network, both cellular firms failed this
test. Smart garnered a score of 9.95 percent while Globe recorded 4.45 percent.
The standard is set at 4 percent. For this criteria, the NTC noted that Globe’s
performance has an edge over Smart. the fact is that Smart has already upgraded
their network but their services are still lacking…
This may be a catch up move as Globe already has a major
USA partner, Vonnage offering unlimited free calls to all Globe's Postpaid,
Globe Prepaid, TM and Globelines subscribers in the Philippines The Globe
Vonage plan combines unlimited calling to all of Globe’s more than 31 million
mobile and wireline subscribers which includes their cell phones and landlines
and should make the Globe landline subscription very desired in the Philippines
as a result.
- The international sales and marketing arm of Philippine Long Distance
Telephone Co. is looking to partner with an American company for mobile voice
and data services, targeting over three million Filipinos based in the
Skype might be a good fit for their consideration with
so many in the world using Skype now and it being a paid service available
including in the USA. Skype heading for mobile billshttp://www.telecomasia.net/content/skype-heading-mobile-bills?src=popular This would be excellent for the millions of overseas contract workers as they are already active Skype usersl to make contact with PLDT, SMART, SUN, and Talk & Text were all combined in the same package linkup as sister companies just like Globe already offers (through Vonage and would make voice calls again revelant.
THE National Telecommunications Commission (NTC) has called the attention of
Globe Telecom Inc. for the inconvenience suffered by its subscribers complaining
of dropped calls, delayed SMS (short message service), slow mobile browsing and
difficulty in calling.
Traditional phone services face “extinction” in as little as three years with
the growing popularity of services offered by Skype and other voice applications
that run over the Internet free of charge, the country’s leading mobile network
Delivering a speech by Smart chairman Manuel V. Pangilinan, who
was originally slated as the event’s key note speaker, Vea said the growing
popularity of Skype, Google Talk and other services posed the biggest risk to
the growth of telcos around the world.